Ubiquity’s mission is to provide affordable retirement solutions for small businesses and individuals. When new initiatives and goals were set for the company, the time had come for a complete overhaul of the brand, voice, and website. I was appointed the role of lead creative within a small internal team in which I developed the logo and other supporting assets to be used across digital, web, and print.
My focus was to invent a visual aesthetic that was simple, approachable, and universal enough that it spoke to our wide target demographic and was translatable across a variety of mediums without losing a sense of the core visual identity.
Badges + Iconography
Print + Environment
Artist rendering of badges and logo in meeting space.
Brand in Motion
Sometimes to really convey a sense of purpose, static images paired with strong messaging on a website or in collateral doesn’t quite drive home the core sentiment of a company’s mission. Taking a developed script and bringing it to life was quite an exciting project for me and really helped to develop an emotional connection between our audience and the new brand.
A Responsive Approach
After the new identity was established, our team knew that we wanted to deliver a responsive site to make Ubiquity’s product line even more accessible. I oversaw the design process to ensure it retained visual consistency to the brand while also jumping in and coding when needed.